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See Sample Social Data including pace, placement, creative and demographics.
See Search Ads keywords tactics and optimizations.
Animated Banner Ad Samples
Display Banner Ad sample tactics including audience and topics.
See LinkedIn Ads Seniority, Title, Company name and size targeting.
Digital Ad Specs
Social Ads viewed on Facebook & Instagram use strong member profile and page likes to create a targeted audience.
Sample dashboards below can be viewed in LookerStudio or full screen by clicking at bottom corner.
Social Ads data includes reviewing pace of campaigns impressions, clicks, reach of people and frequency ads are viewed.
Social Campaigns are optimized with selected placements on Facebook & Instagram to have ad viewed in best possible format. Adding animation or using video allows to review ad engagements that include viewing ad for at least 3 seconds.
Gender and Age are important demographics that can be selected with few unknowns in members profile.
Additional optimizations for Social Campaigns include interests, education or work profile with location targeting down to zip code reported by DMA.
Display Banner Ads are most common digital ad viewed on nearly all websites and apps. Audience Tactic captures profile of interests with ads viewed on any website or app. Topic Tactic captures people actively reading specific topics.
Sample dashboards below can be viewed in LookerStudio or full screen by clicking at bottom corner.
Sample of targeting Females 25-54yr old with Parenting interests that is a fabulous tactic to capture moms.
Sample targeting Executive Business profile with variety of interests and specific finance topics.
Capturing an area with Medical Ads includes Active Adult profile and specific health related websites.
Sample of Water Utilities encouraging less watering shows capturing home owners along with environmental and weather topics. Weather triggers may be used to show specific creative when it rains.
Demographic profile data includes Gender and Age to optimize budget towards ideal prospects. Additional demographics include parental status and income level.
Location targeting of people in or recently in targeted areas reported by zip code.
Pace of ads can be optimized with weather triggers and increase ads viewed prior to selected dates.
Geofence of locations captures devices then serves ad when next on internet.
Good starting point what kind of person or topics reading are most relatable.
Keywords are used for Search Ad Campaigns
to capture people actively researching.
Sample dashboards below can be viewed in LookerStudio or full screen by clicking at bottom corner.
Dental Matched search phrases show a variety that include dentist or dental. Important to have strong headlines and descriptions to attract clicks.
Restaurant search advertising has lots of competitors, important to focus on differentiating with unique keywords.
Advertising for accident attorneys includes negative keywords to avoid news searches. Very competitive and expensive requires focused plan.
Education Search Campaign shows gifted and talented used in many combinations. Important use of negative keywords to ensure relevant.
Demographic profile data includes Gender and Age to optimize budget towards ideal prospects. Additional demographics include parental status and income level.
Location targeting of people in or recently in targeted areas reported by zip code.
Let us know you important keywords to research similar searches.
Seniority, Titles, Industry and Interests are some of the selected profiles used to reach business people with LinkedIn Ad Campaigns
Sample dashboards below can be viewed in LookerStudio or full screen by clicking at bottom corner.
Auto Executive Campaign shows high level titles, with related industries, companies and variety of company sizes. Selected titles and companies were excluded to optimize campaign.
Industries that have high energy use were selected for campaign then titles, companies and company size were optimized. Often best to start with broad targeting then refine audience reviewing current data.
Decision makers in Industries that are water related or use water are selected then campaign reviewed to ensure desired companies and company size are captured.
Additional optimizations for LinkedIn Campaigns include interests and education level with location targeting down to city level.
Animation makes ads much more appealing and provide opportunity for multiple slides.
320x50 Mobile Leaderboard best used to reach mobile phones not required for all campaigns.
250x300 Medium Rectangle is standard banner ad size for mobile and desktop.
300x600 Wide Skyscraper similar to Social Stories full vertical.
728x90 Leaderboard views great on Tablets and computers
970x250 Digital Billboard largest size fills up top part of tablets and desktops
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